- Vaseline illuminate body butter skin#
- Vaseline illuminate body butter tv#
- Vaseline illuminate body butter free#
The Vaseline’s NEW Illuminate Me range is designed with influential Black women by serving their need for long-lasting moisture and desire for skin that visibly glows. Made with responsibly sourced Shea Butter, this light whipped body butter with a pleasant warm fragrance gives a luminous glowing skin. It not only replenishes your skin with deep moisture that penetrates into dry skin but also protects your skin from dryness. Post the purchase by Unilever, Vaseline diversified into moisturizer products.Vaseline's New Illuminate Me Whipped Body Butter ultra-moisturizes your dry skin leaving it soft, smooth and hydrated. the parent company of Vaseline merged with Pond’s extract company to form Chesebrough-Ponds, Inc. Vaseline can be used to protect and dry skin as well as for beauty purposes like highlighting of cheekbones and softening of lips. Initially the jelly was marketed as a product that heals dry skin. Vaseline was founded in 1870 by a British chemist, Sir Robert Chesebrough after about 11 years of research on the petroleum jelly. Vaseline is a line of petroleum jelly based skin care product owned by Unilever. Hence, this concludes the marketing mix of Vaseline brand. Vaseline has also invested into CSR activity build brand equity through projects like “Healing Project for refugees”. Vaseline body lotion was sponsor for the Kenya Fashion Week 2013. To increase brand recall, Unilever has sponsored events under Vaseline’s brand name. Vaseline has also used digital marketing platform like YouTube and social media sites such as Twitter and Facebook for promotional campaigns. Over the years Vaseline has become synonymous with petroleum jelly and this has become a challenge for the company as well, because many other private labels sell their petroleum jelly or skin care products in the name of Vaseline. It has followed push strategy through trade discounts and promotions. However, the focus of Vaseline has been on trade promotion to create brand equity. The brand has also used radio and newspaper to advertise its line of product.
Vaseline illuminate body butter tv#
It has used TV commercial Advertisement to create awareness among consumer. Vaseline over the years have used all the methods of promotion. The promotional and advertising strategy in the Vaseline marketing strategy is as follows: Vaseline Promotion & Advertising Strategy: Vaseline line of products are among the cheapest body care products available across markets.Ĭarbolated petroleum jelly has never been advertised separately and the regular petroleum jelly accounts for about 85% of total petroleum jelly sales. Vaseline is priced at reasonable rates given its target of low to middle income group. Lightening lotion, SPF 24++lotion and complete 10 lotions are the three available variants of product.īelow is the pricing strategy in Vaseline marketing strategy:
Vaseline Healthy White: The product is marketed as skin lightener and fairness lotion alongside dry skin healing capabilities of Vaseline. Original, Cocoa glow, Rosy glow and Total moisturizer are the available variantsĤ. Vaseline Lip Therapy: The line of product is marketed as instant softener and not just coaters of lips. It comes in five different variants viz a viz Deep Restore lotion, Cocoa Glow lotion, Aloe Soothe lotion, Advance repair body lotion, cocoa radiant spray moisturizer and deep restore spray moisturizer.ģ.
Vaseline Intensive Care: This is the line of body care lotions.
Vaseline illuminate body butter free#
Vaseline is a fragrance free and hypoallergenic jelly.Ģ.
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